News about schools can generally be put into two categories: bad news and the news we share about ourselves. If we want people to know about all of the great things going on in our school, we have to tell them! And with the advent of the internet and social media, there is no excuse for not being our own best promoter. This week we delve into seven essential steps every lead learner should consider when using Twitter to share school information.
In this Episode
- Digital Tool Spotlight → Buffer
- Seven Essentials When Promoting Your School with Twitter [Podcast #009]
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Digital Tool Spotlight
Buffer allows you to be efficient in your social media usage and consolidate the process of posting messages on various social media platforms. The free plan allows you to post to Twitter, Facebook, Google+, and LinkedIn simultaneously. It will also schedule your posts throughout the day or at a specific time of your choosing. Add a browser extension to use one-click sharing of articles and webpages.
Seven Essentials When Promoting Your School with Twitter
- Use it to announce school-wide or individual celebrations, upcoming events, reminders
- Pictures and videos are huge. Increase your audience interaction with some eye candy to catch their attention.
- Create a school hashtag where followers can search for your latest updates and add their own updates
- Follow teachers (can make lists on Twitter) and other educators: retweet the great things happening in your school’s classrooms
- Put your Twitter handle everywhere — your letterhead, signage, email signature, website. Market your school’s BRAND
- Attach it to your Facebook page — double exposure by automating the reposting of tweets on your Facebook page. This will allow you to vary a larger net with your message.
- Embed your “latest tweets” widget on your website. Twitter had a fully customizable widget that can be embedded in most any website.
[tweetthis]If we want people to know about all of the great things going on in our school, we have to tell them! [/tweetthis]
Join the Conversation
One of the best parts of doing the podcasts is the opportunity to interact with other lead learners. Each week we pose one question for discussion. This week’s question is below:
Question: How are you using Twitter to promote your school? You can leave a comment by clicking here.
Dr. Michael Methvin is the principal at Pleasant Hope Elementary School in southwest Missouri. He has served as a building principal since 2005 at both the elementary and secondary levels after beginning his career in education as a business teacher. Prior to moving to the Midwest and becoming an educator, he spent time working in marketing, advertising, and the internet industry in Boston and New York. Currently, Michael enjoys encouraging his team to try new and creative things in their classrooms, hosting the Lead Learner Podcast, and spending time with his family.
Dr. Shane Dublin has been the principal at Bolivar Middle School for the past 10 years. As an educator, he has a passion for being involved in conversations centering around learning, innovation, taking risks and bringing about the best in those around him. He believes the “whatever it takes” philosophy applies to all areas within the academic community and strives to challenge all students, provide interventions for struggling learners and nurture kids toward becoming responsible and productive citizens.
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